Pakrokh returned to his prime at the age of 60

According to the commercial report of Mehr News Agency, Pakrokh Industrial Group celebrated its 60th anniversary on Wednesday, December 5, with the presence of a group of officials, leaders of the detergent industry, suppliers of raw materials, leaders of the broadcast industry, advertising industry, managers of prominent chain and online stores at Parsian Esteghlal Hotel. was held

Pakrokh Industrial Complex is one of the oldest Iranian companies in the field of cosmetics with 60 years of history. This company was founded in the 1940s under the name of Dr. Hamidi's laboratory, and in the same years, it was one of the first producers of high-quality shampoo in Iran and offered apple shampoo under the Iran brand name.

In the 1950s, Pakrokh produced the first hair conditioner called Latifa. In the 1960s, this company produced baby shampoo with a completely different quality called Latifah and toothpaste of international quality and standard called Kerand, and in the 1980s it released Silvergate toothpaste. In the 90s, the new generation of Latifah under the brand name Latifah Talai is produced and sold by this company.

Pakrokh Industrial Group is known for Latifa, Pakrokh, Kerand and Silvergate brands. Since 2018, this collection has been given a new life by the new management and it is offering domestic products with completely Iranian names at the level of global standards, and even the embargo conditions have not prevented this group from producing and supplying high-quality products.

The Shahrezaei family, who have been active in different brands in the Iranian market for four decades, have become market leaders, in 2018 they decide to invest in an old company instead of investing in new generation companies and brands and bring this company to the peak of success. Return yourself in the past.

In fact, the Shahrezaei family invests in the old company, which was involved in various issues that year and was not able to compete with other companies as it should.

As a result of this approach, at the age of 60, Pakrokh Company broke investment and production records and returned to its heyday. In addition to these products, this company has experienced an average growth of 47% in sales and sometimes up to 190% growth in sales.

Pakrokh company is producing and supplying various products for different generations and plans to continue its activities to expand the portfolio of specialized products and presence in various export markets.

Owner of Pakrokh Industrial Group: Producers just want stability

Mohammad Ali Shahrezaei, the owner of Pakrokh Industrial Group, said in this ceremony: Producers only want stability and they need the support of the Parliament and the government in this regard. If we do not help the production in the country, nothing will happen and we should not expect anything else.

He said: MPs help production, but we are still involved in challenges in the production process, such as lack of electricity and gas and currency debate. In this regard, we have recently talked with the Minister of Silence and he has made promises to solve these problems.

The owner of Pakrokh Industrial Group, while thanking the partner companies, founders and former managers of Pakrokh Company, said: We have been working in this complex for 6 years, if it were not for the efforts of these people, we would not be here now.

The happiness of everyone from the consumer to the worker and the supplier is the signature of my work

Amir Mohammad Shahrezaei, Chairman of the Board of Directors of Pakrokh Industrial Group In this ceremony, he said: In the current conditions of the country, such a celebration was held to talk about hope, future and brilliance.

Shahrezaei explained about the changes and developments of the Pakrokh group: The path of change and transformation in the Shahrezaei group started two years ago with the arrival of the Dorco brand. Durco brand is very original, high quality and well-known and has a bright future.

The Chairman of the Board of Directors of Pakrokh Industrial Group stated: In the continuation of the path of change, serious changes were made in the field of management and leadership of the company, and various people with 190 years of experience from domestic and foreign companies joined the group. We followed different programs and then we went to the Latifa brand and spent hours on this brand.

Stating that our red line in this direction is quite clear, Shahrezaei said: everyone should be happy in this direction, from suppliers and workers to distributors and consumers. Everyone's happiness is the signature of my work and we have moved in this direction.

Pakrokh's first commitment is to supply quality products

Arash Tosi He also said in this ceremony: The story of Pakrokh is a 60-year-old story and the first commitment of this company is to deliver the best and highest quality products to the people of Iran. The foundation of this company has been based on the laboratory since its establishment, this is what happens in limited companies.

Emphasizing that the principle of pure capital is the values ​​and people who work in this company, Tusi said: During the last five years, the first action that happened in this company was to update the basic infrastructure of the company in the production department and other departments. became. The second step was to update and optimize the company's product portfolio. In this regard, the quality of the products has been at a favorable level, but it has increased by 50 to 60% on average, and despite the fact that this brand is Iranian, the raw materials are from the best foreign sources. Prepared and supplied.

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