In addition, the Japanese company plans to sell frozen
lunches and other food permissible under Islamic dietary laws over the internet
and to businesses, such as small hotels and conference facilities.
It hopes that these efforts will bring in sales of 500
million yen ($4.54 million) in 2020. Nikkei reported.
Japan has focused on boosting tourism figures, and aims to
capitalize on the 2020 Olympic Games to attract one million Muslim visitors a
This is about 4 per cent of total tourist numbers today,
with annual growth forecast at 18.7 per cent to 2020, according to Crescent
The Japanese government wants to attract more Muslim
tourists from the Middle East and last year eased visa restrictions for
citizens of several Muslim countries.