Experience -based tourism with handicrafts; The advantage of tourism tours

Mehr News Agency, Provinces Group: Crafts are a beautiful combination of taste and talent and optimal benefit from nature by the creator. He is making care of his beliefs and beliefs by scrutinizing and scrutinizing his surroundings, and what is produced in the name of the product is the result of the power of thought, body and soul.

Today, handicrafts have a special place in the world, and in our country, we look at every corner of this older. The handicrafts are very high quality; From Jajim in Ardebil and Lacquer in Mazandaran to pottery in Meybod Yazd and Machari in Isfahan.

Handicrafts are one of the tourist attractions so that every passenger looks for the handicraft market on their tourism trips and takes some of that land. To find out more about the interactions of handicrafts and tourism, we went to one of the country's tourism specialists and the secretary and vice president of the Mazandaran Sustainable Sustainable Tourism Association.

Mehran Hassani, a member of the Iranian Tourism Society, describes handicrafts as an artistic and economic activity in which the artist produces a cultural and artistic product by using his knowledge, experience and artistic taste, these products can decorate, applied or both. Have. The distinction between handicrafts from other industrial products is the significant impact of manpower, creativity and individual skills in the production process that leads to the uniqueness of each product.

Handicrafts; Nature -friendly industrial

Referring to the essential features of this art-industry, he said: The main part of the production process is done manually or with simple tools. This characteristic makes each product its own characteristics, while handicrafts reflect the beliefs, ratios, lifestyle and cultural values ​​of a region, and designs, roles and methods of production are rooted in the history and culture of society, and because of their influence The artistic skills and taste of the individual are exactly the same, and this doubles the diversity and beauty of the craft.

Environmental protection, support for local resources, providing raw materials from the region's natural resources, the use of human skills and the production of complex machinery and modern technology, are among the features of the handicrafts, which the member of the Association of Tourist Society said from the point of view and importance. In society, it is a symbol of the culture and art of a nation that plays an important role in conveying national history and national identity to future generations by preserving cultural identity.

Hassani continued: Handicrafts as one of the most important parts of the creative economy have been a source for employment, monetization and sustainable development, especially in rural and deprived areas, and given that natural raw materials and lack of dependence on polluting technologies as industry Environmental friendly can be considered.

Handicrafts; One of the fascinating factors in promoting tourism

This tourism specialist, another importance of handicrafts, pointed to its role in promoting tourism: The tourism industry as one of the largest and most dynamic industries in the world plays a key role in the economic, cultural and social development of countries; Crafts, as one of the most attractive and original factors in attracting domestic and foreign tourists, have an important role in strengthening the industry; Crafts not only reflects a nation's historical culture and identity, but as a valuable bridge between tourists and his unique experience of a tourist destination.

He said: Handicrafts as one of the most important pillars of the cultural identity of each region can play an unparalleled role in the development and promotion of the tourism industry, while the indigenous industry with its deep link to the history, culture and daily lives of the people is a special attraction for domestic tourists. And it also creates external.

Strengthen the relationship between handicrafts and tourism in Mazandaran

Hosni, pointing out that Mazandaran province, as the top tourist provinces in Iran, utilizes handicraft capacities can have a special place in economic, cultural and social development through tourism. Kurdish.

Implementation of cultural tourism tours, local festivals, digital marketing, reinforcement of education and innovation, and the creation of specialized handicraft centers for tourism destinations are among the things that this tourism specialist has been related to handicrafts.

He added that cultural tourism is one of the most important forms of tourism in which tourists seek more experience and understanding of indigenous culture and art, adding that handicrafts will be an attraction for cultural tourists, so with the connection of handicrafts and culture. Native, Mazandaran handicraft products such as Nemdali, Glimbafi, Hassirbafi, pottery and so on tell the history and culture of this area. These arts are not only attractive to visitors, but also provide a platform for better education and knowledge of local culture.

Visit Crafts Workshops A Lasting Experience for Tourists

Mehran Hassani said: For this part of cultural tourists, visiting handicrafts workshops or participating in the process of producing these products creates a unique experience that can be one of the main attractions in tourism tours of tourism and tourism guides.

He said one of the most fascinating activities in the field of cultural tourism and experience -oriented visits to handicrafts workshops: This activity not only better introduces native tourist culture and art but also a significant profitable source for tourism and tourism companies, tourism guides and tourism guides and tourism It is handicraft manufacturers.

The secretary of the Mazandaran Green Sustainable Tourism Association continued: Certainly this type of tours will have benefits for tourism companies and tourist guides that will influence their business boom; Adding visits to handicrafts to tourism packages increases the variety of services and makes it more attractive to tourists.

He said: “These tours because of their cultural nature and experience -oriented can be paid more from tourists while buying handicrafts by tourists will create more turnover in the chain.”

The tourism specialist noted: Tourist companies that provide distinct services as tours of handicraft workshops can also distinguish themselves from other companies active in the field and gain a greater market share, as well as creating a stronger connection. These companies and local communities have become a better introduction to the area and long -term partnership, as well as tourists gain a lasting and memorable experience, resulting in oral advertising and increasing demand for this type of service.

The advantages of experienced tourist tours for local communities

Hassani believes; Implementation of experience -oriented tours in handicrafts will create opportunities and profitability for producers and local economics; Tourists who visit the workshops tend to buy products as souvenirs, which generates direct income for handicraft manufacturers and make local brands more known.

Creating employment in rural and low -cost areas and economic prosperity of local communities will be another advantage of these tours, as the demand for handicraft products increases more job opportunities for local artists and other people in the supply chain, including producers, raw material suppliers, Intermediaries, distributors and sellers, customers and consumers, support agencies and facilitators of marketing and export professionals, financial and investment institutions, have created, and have created,

He continued: Tourists' interaction with local communities and their spending on buying handicrafts, food and local economy residence enhances. And tourism guides can not only make them more profitable by planning and implementing these tours, but also helping the economic and cultural prosperity of local communities.

The need for order and purpose in experience -oriented tours

The vice president of the Sustainable Tourism Association of Mazandaran said that tours should be made in order, adding: “There should be routes that include visiting handicraft workshops alongside the region's natural and cultural attractions, and since tourists of learning and participation Enjoy the process of manufacturing of crafts; Part of the experience -oriented program should be dedicated to this subject.

Hosni said that the interaction between tourist companies and local manufacturers should be sufficient to perform the visits in a coordinated and professional manner, adding that this relationship can include visiting time, adjusting the capacity of the workshops and even providing special products to tourists.

Targeted marketing and advertising and providing high quality services, using social networks, digital advertising and participation in tourism and handicraft exhibitions, providing amenities such as transportation, local meals and appropriate residences are among the factors that this member says. The country's tourism specialists are important to the satisfaction of domestic and foreign experienced experiences.

Tourist guides; Tourist Communication Bridge and Crafts Manufacturers

Mehran Hassani said that tourism guides as a bridge between tourists and handicrafts play a key role in promoting the quality of experience tourism tours, adding: “Guides have explanated the history and importance of handicrafts in each area and the emotional relationship with Products and tourists are encouraged to buy handicraft products as travel souvenirs and souvenirs and explain the impact of buying on local community support.

He said: Managing the experience of tourists by the guides from the moment of entering the workshops and interacting with artists by tourists should be such that a lasting and attractive experience can be provided for tourists.

Activity of 6,000 Mazandarani Crafts Artists in 4 Workshops

Vice President of Mazandaran Green Sustainable Tourism Association of executive and operational strategies to align two tourism and handicraft industries in the province, such as investing in infrastructure to improve private sector workshops with government support, conducting training courses by providing marketing and tourism training to producers Local guides and setting up platforms for coordination between tourist companies, manufacturers and interaction and cooperation of professional and industrial organizations.

At the end of the conversation, Hosni stated: Mazandaran province with about 2 tourism and tourism units and 2 tourism guides, and more than 2,000 handicraft workshops with about 6,000 artists high capacity to implement experience -oriented tourism in the prospect of boom and prosperity. Business development in two areas is completely relevant and has a deep and inextricable link, tourism and handicrafts.